The Korean Business Research Institute has revealed the August 2026 actor brand reputation rankings.
The rankings reflect big data analysis of 100 actors across television, film, and OTT platforms. The institute analyzed media coverage, consumer participation, interaction, and community awareness from July 25 to August 25, 2026.
Go Youn Jung claimed the top spot with a brand reputation index of 4,724,038. Although she had no new broadcasts, her recent awards boosted her visibility. She won two trophies at the 5th Blue Dragon Series Awards for Can This Love Be Translated?. Additionally, her sweet friendship with RESCENE’s Zena gained huge online attention.
So Ji Sub took second place with a score of 4,526,298. He recently starred in the smash-hit drama Agent Kim Reactivated. The finale achieved a massive 23.0% viewership rating.
Yoon Kyung Ho secured third place with 4,139,913 points. He gained massive popularity through Agent Kim Reactivated and The Legend of Kitchen Soldier.
Jung Hae In took fourth place with 4,025,781 points. He recently starred in Netflix’s romantic comedy Our Sticky Love.
Kim Moo Yul rounded out the top five with 3,654,950 points. He drew strong praise for his role in Teach You a Lesson.
Top 30 Korean Actors for August 2026:
- Go Youn Jung
- So Ji Sub
- Yoon Kyung Ho
- Jung Hae In
- Kim Moo Yul
- Park Ji Hoon
- Kim Hye Soo
- Kong Hyo Jin
- Roh Yoon Seo
- Jung Jun Won
- Kim Hye Jun
- Kim Go Eun
- Geum Hae Na
- Yang Se Jong
- Nam Joo Hyuk
- Park Eun Bin
- Kim Min Ha
- Heo Nam Jun
- Cho Yeo Jeong
- Son Naeun
- Lee Sang Yi
- Ha Seok Jin
- Kim Min
- Jung Eun Chae
- Lee Jun Young
- Lee Dong Wook
- Kang Dong Won
- Uhm Jung Hwa
- Jung Ho Yeon
- EXID’s Hani
