The Korean Business Research Institute has revealed the November 2026 brand reputation rankings for K-pop boy groups. The rankings were determined through an analysis of consumer participation, media coverage, communication, and community awareness indexes using Big Data collected from October 7 to November 7, 2026.
BTS held onto the No. 1 spot for the 16th consecutive month with a brand reputation index of 7,637,748. High-ranking phrases in the group’s keyword analysis included “record,” “prove,” and “sold out,” while their highest-ranking related terms included “ARMY,” “ARIRANG,” and “world tour.” BTS’s positivity-negativity analysis also revealed a score of 93.52 percent positive reactions.
BTS wrapped up the Latin American leg of their ARIRANG world tour with three concerts in Brazil on October 28, 30, and 31, following their shows with ARMY in Argentina. Next, the group will return to Asia for performances in Kaohsiung on November 19 and 21. Thai fans also have an upcoming date with the group at Rajamangala National Stadium in December, where they are scheduled to hold three massive 360-degree shows.
ATEEZ maintained their position at No. 2 with a brand reputation index of 4,220,430, marking a 15.22 percent increase from October. This month, ATEEZ won three trophies on MUSIC DAY at the 2026 Korea Grand Music Awards—Grand Record, Best Music, and Best Stage—marking the third consecutive year they have claimed a Grand Prize since the ceremony launched in 2024. Meanwhile, “DRIP,” the pre-release single from their mini album GOLDEN HOUR : Part.6, debuted at No. 190 on the Billboard Global 200, becoming their first song to enter the chart in its debut week. ATEEZ is also set to guest on Knowing Bros, with a new preview teasing hilarious moments for ATINY to look forward to.
CORTIS jumped to No. 3 with a brand reputation index of 3,096,515, reflecting a 13.53 percent increase from the previous month. The group celebrated major milestones this month as their mini album GREENGREEN re-entered the Billboard 200 at No. 90 six months after its release and reclaimed the No. 1 spot on the World Albums chart. Additionally, their song “REDRED” was selected for Apple Music’s Best Songs of 2026 Korea list. In October, the members also greeted fans on stage at the Singapore Grand Prix and South Korea’s NOL FESTIVAL.
Stray Kids claimed No. 4 in November with a brand reputation index of 2,726,772. Throughout the month, the group met with STAY across Japan on their RUN IT JAPAN world tour, performing at Fukuoka’s Mizuho PayPay Dome on October 24 before holding three consecutive concerts at the Tokyo Dome from November 6 to 8. They will next bring their high-energy performances to Hong Kong on December 5 and return to meet Thai fans at IMPACT Arena in January 2027.
Rounding out the top five, BIGBANG slipped one spot from No. 4 last month to record a brand reputation index of 2,492,966. This month, G-Dragon, Taeyang, and Daesung reunited with Thai V.I.P at Rajamangala National Stadium for their 20th-anniversary world tour, XX : COSMOS. Following strong fan demand, a second show on November 8 was added to the originally scheduled November 7 date. However, the second night had to be halted midway due to heavy rain, strong winds, and lightning near the stadium. Organizers announced full refunds for ticket holders of the affected show, and Thai fans are eagerly awaiting the group’s promised return to Bangkok in the near future.
Top 30 K-Pop Boy Group Brand Reputation Rankings (November 2026)
- BTS
- ATEEZ
- CORTIS
- Stray Kids
- BIGBANG
- EXO
- ENHYPEN
- SEVENTEEN
- TWS
- NCT
- BOYNEXTDOOR
- Super Junior
- Wanna One
- MONSTA X
- 2PM
- BTOB
- THE BOYZ
- ZEROBASEONE
- RIIZE
- HIGHLIGHT
- GOT7
- TVXQ
- SHINee
- INFINITE
- TREASURE
- PENTAGON
- TXT
- ALPHA DRIVE ONE
- Shinhwa
- KickFlip
