HYBE’s rookie girl group TUIDE recorded the highest first-week sales among female artists who debuted in South Korea this year. However, the group fell well short of the 300,000-plus first-week sales achieved by previous HYBE rookie girl groups.
According to Hanteo Chart on August 31, TUIDE’s first mini album, TUNE & PLAY, released on August 24, sold 112,282 copies during its first week. This figure marked the highest first-week sales among female artists making their Korean debut this year.
TUIDE is the first girl group from HYBE’s new label ABD. HYBE stated: “With over 110,000 copies sold in first-week sales for their debut album, TUIDE entered the Top 10 highest-selling debut albums by girl groups of all time.”
However, TUIDE’s starting point is lower compared to previous girl groups launched by HYBE-affiliated labels since 2022.
Source Music’s LE SSERAFIM recorded 307,450 first-week sales with their first mini album, FEARLESS, in May 2022. ADOR’s NewJeans sold 311,271 copies of their debut album, New Jeans, in August 2022. That achievement set a new record for first-week sales of a girl group debut album at the time.


In March 2024, BELIFT LAB’s ILLIT surpassed that record with their first mini album, SUPER REAL ME. The album sold 380,056 copies during its first week.
Previous girl groups launched by HYBE-affiliated labels, including LE SSERAFIM, NewJeans, and ILLIT, consistently surpassed the 300,000-copy mark in first-week sales.

Meanwhile, competition among rookie girl groups this year remains extremely close.
OURBIRTHDAY, a girl group from JYP Entertainment subsidiary INNIT Entertainment, recorded 111,324 first-week sales with their debut single album, OURBIRTHDAY.

The gap between OURBIRTHDAY and TUIDE was just 958 copies. TUIDE narrowly claimed the No. 1 spot among female artists debuting in Korea this year.
Additionally, TUIDE’s digital performance shows steady growth. Their debut song SUN KISS ranked No. 24 on Spotify’s Daily Top Songs chart in South Korea on August 28. It also reached No. 5 on Apple Music’s Today’s Top 100: Korea chart on August 29.