The Korean Business Research Institute has revealed the brand reputation rankings for individual K-Pop boy group members for July 2026.
The rankings were determined through an analysis of consumer participation, media coverage, communication, and community awareness indexes for 755 boy group members, utilizing big data collected between June 18 and July 18, 2026.
For July, BTS’s Jimin claimed the top spot for the third consecutive month with a brand reputation index of 3,893,749. High-ranking phrases in his keyword analysis included “ARMY,” “Munich,” and “blonde hair,” while his highest-ranking related terms included “communicate,” “surpass,” and “unwavering.” His positivity-negativity analysis revealed a impressive 93.40% positive reaction score.
Jimin continues to deliver extraordinary performances to ARMYs worldwide alongside his bandmates through BTS’s ‘ARIRANG’ world tour, with their show in Munich, Germany, leaving a particularly deep impression on fans. Meanwhile, his long blonde hair has consistently gone viral—from partial braids on the concert stage to shoulder-length hair at Dior’s fashion show—becoming a major talking point on social media and a key phrase associated with him this month.
Park Ji-hoon, formerly of Wanna One, rose to 2nd place with a brand reputation index of 3,687,282. Beyond his acting projects, Park Ji-hoon continued his 2026 PARK JI HOON ASIA FANCON ‘RE:FLECT’ tour, recently meeting fans in Bangkok, Thailand on July 11, before performing in Singapore on July 18. He delighted fans by serving up his nostalgic idol signature gesture, “Nae Maeum Soge Choejang” (Saved in My Heart), and performing solo tracks like “Blank Effect,” “Serious,” and “GOTCHA” to create unforgettable memories for MAYs.
BTS’s Jungkook moved down slightly to 3rd place with a brand reputation index of 3,359,098. In July, Jungkook remained active alongside BTS members, performing on the European leg of their world tour and making history at the 2026 FIFA World Cup Final halftime show at MetLife Stadium on July 19. Additionally, his fashion and advertising campaign work with Calvin Klein continues to draw massive global attention.
ATEEZ’s San surged to 4th place with a brand reputation index of 1,919,276—a massive 815.27% increase compared to last month. This boost aligns with the explosive popularity of ATEEZ’s comeback with “BAD,” the title track from their 14th mini-album, GOLDEN HOUR : Part.5, released on June 26. In particular, San’s chest-popping choreography during close-up shots became a viral hit across social media, attracting widespread interest beyond the core fandom.
Rounding out the top 5 is CORTIS’s Keonho with a brand reputation index of 1,902,631, up 5.77% from June. Despite breaking both of his pinky fingers in a fall this month, Keonho continued group activities and performed at the 2026 CORTIS TOUR ‘PUT YOUR PHONE DOWN’ in Incheon on July 18–19, adjusting his performance and holding back on certain dances to connect closely with fans.
TOP 30 K-Pop Boy Group Member Brand Reputation Rankings (July 2026)
- BTS’s Jimin
- Wanna One’s Park Ji-hoon
- BTS’s Jungkook
- ATEEZ’s San
- CORTIS’s Keonho
- BTS’s Jin
- BTS’s V
- BIGBANG’s G-Dragon
- CORTIS’s Juhoon
- Wanna One’s Kang Daniel
- NU’EST & Wanna One’s Hwang Min-hyun
- BTS’s RM
- BTS’s j-hope
- BTS’s SUGA
- Super Junior’s Kim Heechul
- GOT7’s Park Jinyoung
- TVXQ’s U-Know Yunho
- SHINee’s Minho
- RIIZE’s Wonbin
- CORTIS’s Seonghyun
- Wanna One’s Ong Seong-wu
- EXO’s Baekhyun
- Super Junior’s Choi Siwon
- Super Junior’s Kyuhyun
- CORTIS’s James
- ATEEZ’s Yunho
- HIGHLIGHT’s Yoon Doojoon
- Wanna One’s Lai Kuan-lin
- Wanna One’s Kim Jae-hwan
- SHINee’s Key
