BLACKPINK member Jennie has once again found herself at the center of online debate after a past Instagram post promoting Meta smart glasses resurfaced, sparking fresh criticism from some internet users.
Although the original post was shared some time ago, screenshots have recently circulated across social media, reigniting discussion about the wearable technology and its potential privacy implications.
Much of the criticism centers on concerns that camera-equipped smart glasses could be misused to record people without their knowledge. Some Korean netizens referenced the country’s long-running problem with molka the illegal use of hidden cameras to secretly film victims, arguing that promoting devices capable of discreet recording is insensitive.
Several online commenters questioned whether celebrities should endorse products that some believe could contribute to privacy risks. Others accused Jennie of contradicting the public image she has built, with some posts claiming that someone who is often associated with supporting women’s rights should be more cautious about promoting such technology.
At the same time, many fans defended the BLACKPINK star, arguing that the criticism is misplaced. They pointed out that Meta smart glasses are legal consumer electronics sold in multiple countries and that responsibility for misuse lies with individuals rather than the product itself or its celebrity ambassadors.
Supporters also noted that Jennie was participating in a commercial endorsement, emphasizing that there is no indication she intended to encourage any illegal or unethical behavior.
As the discussion continues online, Jennie has not publicly addressed the renewed criticism. The resurfaced post has nevertheless fueled another round of debate over celebrity endorsements, emerging technology, and the balance between innovation and personal privacy.
