On May 19, BLACKPINK fans across Asia began rapidly sharing unusual activity spotted on several official Vaseline Instagram accounts, including branches in South Korea, Thailand, Vietnam, the Philippines, and Japan.
According to fans, the regional accounts simultaneously hid or removed nearly all previous Instagram posts before uploading a mysterious teaser video containing the message: “Two global icons, one new chapter. Coming soon.”
Although the woman appearing in the teaser was intentionally blurred and partially hidden, many fans immediately believed the silhouette, styling, and aura strongly resembled Jennie.
The speculation intensified even further after fans noticed exclusive social media activity involving the idol.
Currently, Jennie is reportedly the only celebrity account followed by both Vaseline Korea and Vaseline Thailand. Meanwhile, Vaseline Vietnam also follows Jennie as its only international celebrity among mostly Vietnamese public figures.
The highly selective following pattern quickly convinced many fans that Jennie is likely preparing to front a major upcoming global campaign for the skincare brand.
For longtime fans, the rumored partnership feels especially meaningful because Vaseline has often been described as Jennie’s “first beauty love.”
Long before becoming a global superstar, Jennie openly showed her affection for Vaseline products, especially the brand’s iconic Lip Therapy line. Over the years, fans repeatedly spotted Vaseline lip balm products inside her room, handbag, and personal beauty routines.
One of the most famous viral images among fans even showed Jennie jokingly comparing the small size of her face to a giant Vaseline container.
The connection reportedly continued throughout her rise to international fame. In past interviews, when asked about the one item she always carries besides her phone, Jennie immediately answered that it was her lip balm.
Because of this long-term genuine association, many fans believe the rumored collaboration feels far more authentic than a standard celebrity endorsement deal.
Online reactions have been overwhelmingly excited, with fans calling the partnership: “A full-circle moment.”
Others praised the campaign for matching Jennie’s luxurious yet natural beauty image perfectly.
While neither Jennie nor Vaseline has officially confirmed the ambassador announcement yet, the coordinated social media changes across multiple countries have already fueled enormous anticipation worldwide.
